At apple, "apple Worldwide Developers Conference held last week (Worldwide Developers Conference, hereinafter referred to as the" appearance "), the company announced on up to cloud storage and cloud computing service strategic adjustment. It is understood that the company's purpose is to realize the user data in iOS and OS X flow between two platforms, and such as Dropbox and Facebook threatens to further these competitors.
In the present intangible commodity market, the importance of user data may have become with the air we breathe every day have equal importance. To be fair, if the user wants to use his own VAIO laptop replacement a MacBook, or use the iPhone replacement a Moto X is not easy, but to realize data migration between different platforms is really difficult, and it is the source of platform for loyalty.
In recent years, apple has noticed the rivals in continuously strengthen the control of user data, while apple hopes to launch a series of new features, and for users and developers of price adjustment way to respond.
The consumer level
In the past, the user is in up storage capacity for apple policies expressed dissatisfaction. For example, each account only up to 5 gb of free storage space, so as long as it is some pictures of ordinary users often can quickly run out of the storage space.
Apple, on the other hand, ripped space provided by the upgrade option is not recognized by users. Apple, users pay 20 dollars a year to upgrade to 10 gb, $40 and add an extra 10 gb and $100 can be 30 gb of space. This means that apple only 50 gb storage for a maximum of up to. However, if the user in the cloud storage service such as Dropbox and Box on the cost of $100, they can get 100 gb of storage space. But if users are willing to spend $20, then they can even get up to on the Google Drive 1 TB of storage space.
Up with serious storage capacity limits, in fact, is a part of apple's defensive measures, because the platform can only be used for synchronous data from the application of iOS and Mac. However, with the aid of the new release up to Drive service and adjusted the new pricing strategy, apple will completely with other similar competitors.
Released in iOS and OS X 8 "Yosemite" after operating system (OS X Yosemite), apple's cloud storage service is still 5 gb of free space, but users to upgrade to 20 gb space only need pay $0.99 per month, and upgrade to 200 gb price $3.99 per month. Of course, apple also provides 1 TB large storage space for users to choose, but has not yet announced price.
Through this price adjustment, apple's ripped Drive has been in the field of cloud storage services have stronger competitiveness. And, given up can seamless integration and iCloud.com service with apple devices inside the suit, such as Numbers, Pages and Keynote of the value-added services exist, up to appeal for the users seem to have risen to unprecedented heights.
The developer level
On the other hand, developers can also use up to Drive store, sync your application documents and data, but they will pass its own exclusive service CloudKit to make this happen. Apple at the WWDC CloudKit issued new development framework, the tool can make application software developers access up to cloud services, and more easily to integrate cloud services and mobile applications.
It is reported, using CloudKit developers will have many advantages, but perhaps apple's very generous of the service to provide storage space is the largest attraction. Apple said the company will provide developers were initially 5 gb of storage space and 50 MB of space database, and increase a user will also get an extra 100 MB storage space and 1 MB of space database.
At the same time, apple also makes certain the data transmission of CloudKit specification. At first, the developer will have every day 25 MB of space data transmission and 250 KB database content, then each user can increase every day 5 KB 0.5 MB of space data transmission and database content.
Analysts believe that the service launch is apple's coup. Because up to closely related to the iOS, development of application developers or unique to apple's platforms, or need to call to more than one back-end storage platform. As mobile services the smoke of war, it is definitely not an easy for developers to decide, but apple seems to have for consumers choose to give a good reason.

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